Why Market Online?

 

The Internet is where people in the 21st Century get their news and information. Not only are consumers exposed to brands on the Web, they also compile product data, evaluate options and customer opinions, and build a knowledge base that drives their purchase decisions. And, of course, more and more of these purchase decisions are even transacted online. 
  • In 2009, 80% of Canadians aged 16 and older, (21.7 million Canadians), used the Internet for personal reasons. This was an increase of 73% from 2007 when the survey was last conducted Rates of internet use increased in every province during this two-year period, 81% in Ontario. Also reduced since 2007 was the “digital divides” of income and education.
  • 96% of internet users aged 16 or older go online from home during 2009, and 75% went online every day during a typical month, up from 68% in 2007. Average time spent online was approximately 5 hours per week. This increase is due in part to 92% of connections being high-speed although the types of home connections differed from region to region.  
  • By 2009, 65% of all Canadians reported using the Internet for five or more years, up from 54% in 2007. As well, people who had used the Internet longer also reported a wider range of online activities.
  • Canadian Online Advertising Revenues for 2009 exceeded expectations of $1.75 billion, and grew by 14% to $1.82 billion. Online advertising in Canada has increased at double digit rates in all but one of the past 10 years -- building from $98 million in 2000 to the $1.82 billion mark.  Ad revenues will grow to $2.1 billion in 2010 – an estimated 15% increase over 2009.
  • Search advertising continues to lead in terms of share of dollars booked by Online Publishers ($741 million/41%), followed by Display ($578 million/32%) and Classifieds ($467 million/26%). Together, these three advertising vehicles represent 99% of all of the online advertising booked in Canada.
  • Frequency - a beauty of the online world is that it never closes. Your marketing programs will run 24 hours a day, seven days a week
  • Targeted advertising with statistics  
 
Why Market with Now Media! Portals Online?

Are you . . .

  • Looking to increase brand awareness in your area (Kitchener, Waterloo, Guelph Cambridge) area?
  • Launching a new product or service in the community?
  • Wanting to promote your business online or increase traffic to your website?
As the leader in community portals, Now Media! is the best place for your messages to be seen and provide convenient web services, even securely transact online commerce, to local residents and those visiting our area.
  • Knowledge - We understand the new media and how to use it
  • Experience - 5 years of expertise producing quality information and services on the Web
  • Loyalty - that only the most useful, well designed sites can achieve
  • Trust - earned daily by thousands of members and businesses depending on our innovative privacy safeguards and policies
Now Media! can assist you by providing a wide variety of innovative new media marketing and e-commerce solutions.

Contact us today for more information.

 

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